Fun First

Brand names mean something... Consumers rely on them to know what they're getting. They know the company isn't going to try to fool them with an inferior product. They buy a Ford, they know they're gonna get a Ford. Not a ****in' Datsun. FF is a brand name; as much a brand name as Pepsi. We own it. We stand behind it. We guarantee it and people know that even if they don't know us any more than they know the chairman of General Foods.